World Pickleball League has rolled out a campaign ahead of the tournament that will begin on 24 January and go on till 2 February.

Conceptualised by Only Much Louder and directed by Bijoy Shetty, the campaign features an ad film that captures the mood in India as it gears up for the League. The film offers a glimpse into the exciting moments awaiting fans at India’s biggest pickleball league, blending the sport’s thrilling elements with the growing pickleball craze across the country. It concludes by highlighting where the league will be available for viewers on digital and broadcast platforms.

What do we think about it: Brilliantly weaves local Indian flavour into the anticipation surrounding the World Pickleball League. It creatively showcases how pickleball is becoming a part of everyday life, building excitement and engagement for its inaugural edition in a truly captivating way.

Gaurav Natekar, co-founder and CEO, World Pickleball League, said, “We are very excited about the DVC launch. What we wanted to capture is that the league is not only about serious Pickleball, featuring some of the best players in the world but also about showcasing the fact that anyone, in almost any environment, can play Pickleball. That’s the beauty of the sport. And that’s what we aim to achieve with the World Pickleball League. We aim to bring people together through the sport, creating communities, and building a professional league that is commercially viable for all our stakeholders and partners.”

Manav Parekh, SVP and executive creative director, Only Much Louder, added, “Pickleball is blowing up and for good reason! To show that obsession we turned to our childhood days for inspiration. Our obsession to play cricket anywhere and everywhere we could. Use anything as wickets and viola! Similarly, how would using anything/anyone as a Pickleball net look? That’s what this film is. The obsession with Pickleball is here and it’s only going to grow.” 

Shetty said, “Creating something for a dynamic sport like Pickleball, which is taking the world by storm, was an exciting challenge. Inspired by the energy and enthusiasm of Pickleball players and their fans, I wanted the ad to capture the same thrill that drives this incredible sport. It was a joy to bring my perspective to it, and I hope everyone enjoys the ad and the upcoming league as much as I enjoyed working on it. I know I'll be on the edge of my seat watching the league unfold!"

CREDITS:

Client: World Pickleball League

Agency: Only Much Louder

Account leads: Veena Janaj and Richa Patankar

Executive creative director: Manav Parekh

Creative lead: Ananya Pandey

Finance head: Sudhakar Jadhav

Finance controllers: Santosh Raut and Ishika Palande

Producers: Kreeti Gogia and Divya Ganapathy

Director: Bijoy Shetty