Battlegrounds Mobile India (BGMI) has rolled out a new campaign, 'Seriously Fun.'

Conceptualised by Enormous, the campaign comprises a film. Crafted on the insight that gaming is more than just casual entertainment, the film showcases how gaming is an integral part of Indian gamers' lives. From the music producer and the boss to the police and the bride, the film shows how gaming seamlessly blends into the country's diverse routines. 

What we think about it: Fun and engaging, the film perfectly captures the emotions of gamers. Through the portrayal of diverse characters, the compelling narrative shows the spirit of gaming in the country. The usage of gaming lingo and inclusion of in-game elements makes the ad more relatable. 

Srinjoy Das, associate director- marketing, Krafton India, said, "As BGMI continues to grow into a true pop-culture phenomenon, it has also evolved into a deeply immersive and high-involvement experience for gamers across India. The concept of ‘Seriously Fun’ perfectly captures how passionately our players engage with the brand, blending their dedication with quirky, relatable moments from everyday life."

Ankit Pathak, senior creative director, Enormous Brands, said, The ‘Seriously Fun’ campaign is a reflection of India’s vibrant and competitive gaming spirit. We wanted to create a narrative that feels authentic and inclusive, celebrating gamers and their diverse lifestyles while showcasing BGMI as the ultimate gaming destination. We’re happy with the way the film has managed to capture the attention of the viewers across varied age groups.”