Maruti Suzuki India (MSIL) has announced Bollywood actor Kartik Aaryan as the brand ambassador for the Brezza and launched a new campaign, ‘More power to your play’.

The campaign integrates the Brezza’s appeal as a dynamic extension of its owner’s individuality. Set against the backdrop of both rugged landscapes and bustling cityscapes, the ad film features the actor showcasing how the car seamlessly adapts to his ever-changing needs, keeping up with his style and giving him the power to play beyond it. 

What we think about it: The campaign makes use of Aaryan’s star power to showcase the car’s features, seeking to highlight how the Brezza serves as an extension of its owner's personality. However, in the process the narrative focuses more on the actor’s persona rather than the car’s, thus diluting the overall message.

Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki India, said, "We wanted to create a narrative that connects with our prospects and customers who seek a vehicle that matches their multifaceted and dynamic lifestyle. Kartik Aaryan's dynamic personality and Gen Z appeal make him the ideal brand ambassador for our Brezza. Through this partnership, we are showcasing how Brezza empowers our customers to make every moment special, whether they are conquering city streets or exploring uncharted territories."

He further added, "Since its inception, Brezza has established itself as India's Highest selling compact SUV1 with over 12 Lakh units sold¬. Notably, over 36% of our customers are first-time buyers, demonstrating Brezza's strong appeal and value proposition among young aspirational Indians."

The film was released on 21 January on YouTube, and will be amplified across television, digital, outdoor, and social media platforms.