Crocs has rolled out a campaign, 'Splash Your Style,' featuring influencers Shantanu Maheshwari, Ruhee Dosani, Sheetal Perry, Aakash Thapa and dance group, Quickstyle.

Conceptualised and produced by Kulfi Collective, the campaign consists of a film. The film portrays artists dancing their way through the monsoon in their distinct styles, with each dancer wearing Crocs. It also features a special rendition of the song 'Barso' by Ritviz. 

What we think about it: A spontaneous rain shower, playful puddle jumps, romantic bus stops duets and café performances, the film paints a perfect picture of an Indian monsoon. Set against the backdrop of a rainy-day, blended with unique dance styles and combined with a peppy soundtrack by Ritviz, the brand's ethos of comfort and fun are intricately weaved in the film's narrative. 

Yann Le Bozec, international marketing vice president, Crocs EMEA/LATAM/INDIA and Hey Dude, said, “Monsoon season is a unique cultural moment, filled with significance, that deeply connects with our audience. Our new campaign is crafted to honour this lively season and perfectly aligns with our brand's vision of promoting genuine self-expression and comfort. Through music and dance, and by partnering with popular local figures, we're engaging with Gen Z in a way that is authentic, engaging, and reflective of their dynamic spirit. This campaign highlights our commitment to creating meaningful connections and celebrating individuality through every splash.”

Mitali Sharma, vice president- production, Kulfi Collective, said, "With ‘Splash Your Style,’ we wanted to capture the spirit of the monsoon season and the individuality that Crocs celebrates. By blending dynamic dance sequences with the unmistakable joy of rain, we've created a campaign that not only highlights the versatility and fun of Crocs but also resonates deeply with their young audiences across India. This film is a testament to the power of music, movement, and unfiltered self-expression. At Kulfi Collective, we pride ourselves on creating culture-shaping content, and with this campaign, we're redefining how brands can connect with their audience through authentic, vibrant storytelling."

The film was released on 20 June across the brand's social, digital, retail and e-commerce channels.