Hyundai India has rolled out a campaign 'Empowering India' to honour the different cultures, music, dance forms and traditions of our motherland. 

Conceptualised by Innocean Worldwide, the campaign, which consists of a film, opens with sweeping visuals of India’s diverse landscapes, capturing the country's journey alongside Hyundai’s transformative role. It shows families, professionals, and adventurers enjoying moments of pride and joy in Hyundai vehicles. As the film progresses, it highlights India’s milestones and Hyundai’s contributions—making mobility accessible, driving innovation, and creating cherished memories. The film concludes with a powerful message celebrating India's indomitable spirit and the deep bond of trust between Hyundai and millions of Indians, all set to a powerful background score.

What we think about it: When it comes to captivating audience attention, music plays a pivotal role. The powerful bass in the background score, combined with the visually stunning locations across India, kept our eyes locked and fully engaged.

The campaign was rolled out on 15 August.  

CREDITS: 
Client: Hyundai India
Agency: Innocean Worldwide
Production house: Lensflare Films

Director: Sachin Kotre