Rajdhani Foods has rolled out film 'Swaad ke Liye Kuch Bhi Karega' (will do anything for taste) featuring filmmaker and producer Karan Johar and actor Ananya Panday to showcase its Rajdhani Besan product offerings.

It is set on a lavish film set featuring Johar and Panday. As they finish shooting a scene, Johar calls for a cut and approaches Panday to praise her performance. He then asks the craft services to serve pakoras. Panday remarks that pakoras are best enjoyed during the rains. Taking her comment as inspiration, Johar instructs the crew to create a monsoon atmosphere on set. The film concludes with Panday savouring pakoras made by Rajdhani Besan, perfectly capturing the moment.

What do we think about it: Cleverly ties monsoon nostalgia to its Besan (gram flour) product, creating a memorable mix of storytelling and brand appeal. The visually rich execution and relatable theme makes the film standout.

The campaign was rolled out on YouTube and Instagram on 19 January.