Samsung has rolled out a film featuring Neeraj Chopra.

Highlighting the brand's Galaxy Z Fold6, the ad showcases one of the various features of the phone. The film opens with Chopra trying to access a document, only to find out that the data is in a language not understood by him. But, using the brand's AI feature, Chopra manages to translate the document and break through the linguistic barriers. 

What we think about it: The ad film is sharp, focused and directly spotlights the brand's offerings. The narrative is simple yet clear-cut and impactful.