Hyundai Motor India has rolled out a campaign 'Space Bhi. Mileage Bhi' (Space and mileage), to showcase its commitment to innovation and providing sustainable mobility solutions, with its Exter and Grand i10 NIOS Hy-CNG Duo, keeping in mind the evolving travel needs of the customers. 

The campaign, which features an ad film, underscores the convenience of Hyundai's Hy-CNG Duo technology, showcasing its ample boot space and impressive fuel efficiency. It features a central character who embodies the spirit of the Exter Hy-CNG Duo, presenting its attributes in a convincing and entertaining way. Set against the vibrant backdrop of an Indian family wedding, the narrative cleverly illustrates how the Exter Hy-CNG Duo effortlessly accommodates luggage, emphasising its spacious interior. Initially, the protagonist's uncle stereotypes the vehicle's capacity, assuming that being a CNG model would limit its space. However, as the character navigates through the celebrations, the film reveals the dual benefits of generous storage and outstanding fuel efficiency, clearly demonstrating that this vehicle is tailored to meet the demands of modern families.

What we think about it: Effectively highlights its technology offerings through innovative storytelling and strong USPs. The ad film resonates with eco-conscious consumers while addressing common biases against CNG vehicles, making it particularly noteworthy.

Tarun Garg, whole time director and chief operating officer, Hyundai Motor India, said, “As a brand committed to delivering innovative and sustainable mobility solutions, we are thrilled to see the growing contribution of our CNG-powered vehicles, which accounted for 13% of our total sales in September 2024. The introduction of Hy-CNG dual-cylinder technology has received very positive customer feedback, with the CNG powertrain’s contribution in the Exter and Grand i10 NIOS rising to 25% and 20% respectively. Our latest campaign for the Hy-CNG Duo technology in the Exter and Grand i10 NIOS highlights the blend of convenience and fuel efficiency that our customers seek. With spacious interiors and advanced technology, these vehicles offer a great driving experience. We shall strive to meet the evolving needs of our customers with eco-friendly, high-performance solutions.”

The campaign will be rolled out across digital, and social media channels, including YouTube, Facebook, and Instagram.