BigBasket has rolled out a campaign 'It All Begins With A Big Heart' to spotlight its extensive collection of Christmas products, emphasising the joy and convenience of celebrating the season.

The film opens with Judy, the protagonist, who accidentally orders a large number of stars due to a glitch on her phone. When the BigBasket delivery arrives, Judy interprets this honest mistake as a sign. Inspired, she teams up with the delivery executive to distribute the stars around her neighbourhood, bringing joy and lighting up the Christmas spirit for those in need of cheer. 'Judy the Star' is a heartwarming tale of an elderly couple who, with the help of a broken phone and a BigBasket delivery, spread accidental Christmas magic.

What do we think about it: Delivers a delightful blend of festive cheer and heartfelt storytelling. The film captures the magic of Christmas beautifully through an Indian lens, highlighting the brand's extensive festive offerings. With a message of generosity and joy, the film beautifully reinforces that the spirit of Christmas truly begins with a big heart!

Raagaleena Sripada, marketing head, Big Basket Retail, said, “This campaign was designed to showcase the joy and convenience of celebrating Christmas with us. Whether it’s decorating your home with trees and ornaments, indulging in cakes and cookies, or finding the perfect gifts like toys and electronics – everything you need for the season is delivered to your doorstep in just 10 minutes. By doing this, we also wanted to highlight the spirit of giving, the true essence of Christmas.” 

Leena Gupta, creative and founding member, Talented and Aakash Desai, brand strategy, Talented, added, “It is rare to see a truly Indian Christmas represented in advertising media. While the festival has wider themes of generosity and giving, the media portrayal has never moved beyond Santa Claus and reindeer. We made a very conscious decision to show an authentic X-mas, via the lens of an old couple- another cohort that is treated like a monolith in advertising. All these representation decisions resulted in a heartwarming fictional story, not too far from our own non-fictional experience of Christmas.” 

Deepak Thomas, film director, said, “Most wrong orders end up in a long chat with customer service. But it was wonderful to paint a world where a broken phone results in twelve huge stars at your doorstep. It was a delight filming Judy and the BigBasket delivery executive finding their way around my favourite nooks, crannies and bylanes of Bandra and lighting up the neighbourhood.”