Himalaya Wellness has rolled out a campaign 'Party Hai Toh PartySmart,' featuring actor Aditya Roy Kapur, for its PartySmart capsules.

Conceptualised by Voxxy Media, the campaign comprises a film. Kapur, who is portrayed in a Party Guru avatar, answers questions and debunks myths about partying while highlighting the benefits of PartySmart capsules.

What we think about it: The ad is fun to watch and the copywriting is also sharp. The film is engaging, informative and focused and the subtle integration of the mem-culture and Bollywood adds to the whole narrative. 

Sunil Waghmode, category and media manager, Himalaya Wellness, said, "Our new film, featuring Aditya Roy Kapur as the Party Guru, perfectly captures the spirit of PartySmart. Just as his character in the film encourages responsible partying and celebrates life without compromising well-being, we aim to empower individuals to enjoy their moments without worrying about the after-effects. Aditya's charismatic portrayal reinforces our belief that wellness can be a part of every celebration."