Snickers has rolled out an extension of its global 'You're Not You, When You're Hungry' campaign with a film conceptualised by DDB Mudra.

The film takes the all-action route of Rohit Shetty films, as it features the director as a motor trainer. Instead of asking the driver to learn carefully, Shetty asks him to bring in a little 'action'. As the car makes a landing after the action sequence, the learner offers a Snickers to the instructor and states how hunger turns him into Shetty. Shetty takes the bite and transforms to his driving instructor again.

What we think about it: It fits in with the brand's humorous takes of 'You're Not You, When You're Hungry Message' perfectly. And the mention of Hungal Driving School also worked for us.

The film released on 17 July.