Amazon India has extended its #DeliverTheLove campaign to highlight its Amazon Fresh offerings. 

The campaign consists of an ad film where a man and his wife prepare to visit their nephew after many years. The uncle packs a suitcase full of mangoes, reminiscing about past mango-eating competitions with his nephew. Due to limited car space, the driver secures the suitcase on the roof, but it falls off during the journey. Once at their destination, the nephew, notices his uncle's disappointment. His aunt explains the lost mangoes. The nephew orders a fresh batch from Amazon Fresh, which is promptly delivered, allowing them to revive their mango-eating tradition.

What we think about it: The film taps into the universal, beloved memory of summer mangoes, intertwining it with the nostalgic moments we share with family. It effectively places Amazon Fresh at the centre of this emotional narrative, demonstrating how the service can help recreate and preserve precious memories. By focusing on a simple yet powerful theme of familial love and summer traditions, the film reminds viewers of their cherished summer holidays and the joy of reliving those moments with loved ones.

The film was rolled out on YouTube on 16 May.