Dr Agarwal's Eye Hospitals has rolled out a campaign, 'Don't let Cataracts Bowl you Out', featuring cricketer Sachin Tendulkar.

Conceptualised by Moonshot, the campaign that comprises a film, opens with an over-enthusiastic fan approaching Tendulkar and praising him on his cricketing career. As he goes on to fan-boy over the cricketer, he realises that Tendulkar's look-alike is also there. The film culminates with the protagonist realising that all the while it was the look-alike that he was interacting with and not Tendulkar himself, thus, highlighting the man's cataract issues.

What we think about it: The film addresses the problem of cataracts in a light-hearted and humorous way. Effectively captures the problem that the disease can cause and breaks away from the typical serious and formal tone of healthcare ads.

The film was released on 15 November.