Zepto has rolled out a campaign, 'Rakhi Aapki, Lifafa Humara'(Rakhi is yours, the envelope is ours), to showcase a modern twist on the traditional Shagun ka Lifafa (shagun's envelope) during the festival and to highlight its Zepto lifafa (envelope) offer on the app during this period.

The campaign, featuring an ad film with a hilarious rap battle between siblings, captures the essence of sibling relationships with its blend of fun, teasing, and love. The playful banter is perfectly wrapped in a catchy tune, making it relatable and engaging.

What we think about it: It's universally relatable for anyone with a sister—the sibling banter is chuckle-worthy and has that "this is so us" vibe. The creative rap battle format absolutely steals the show, all while cleverly presenting the festive offer.

Chandan Mendiratta, chief brand officer, Zepto, “Shagun ka Lifafa holds cultural significance during Raksha Bandhan, and we decided to take the sibling rivalry to a whole new level. We’re thrilled to partner with Dabur and many other partners including Easemytrip, Ariel and Tide to bring exclusive prizes and experiences to our customers, making this festival even more special.”