Tata Sons has rolled out an ad film for its Tata Building India School Essay Competition, a platform through which it wants to inspire and empower students across the country.

Conceptualised by Garage Worldwide, the initiative seeks to unlock the potential within every student, encouraging them to express their ideas to build a better India. The film features a quiet, introspective child, often overlooked in the hustle and bustle of the classroom. The film reveals that this child possesses knowledge, dreams, and ideas waiting to be unleashed. 

What we think about it: Through the film's narration, the film's message of every quiet child holding a trove of ideas in his or her mind catches the attention of the viewer. The narrative will also push more children to express themselves.

Sanjay Deshmukh, CEO, Garage, said, "This project was an incredible opportunity to highlight the transformative power of self-expression. Every classroom has a few eager students, ready to participate in discourse and leading the way. But for every such student, there are hundreds of students who hold back, lacking the confidence to share their ideas. Our goal was to connect with that majority and thus inspire many more to participate in the Tata Building India School Essay Competition."

The ad film has been rolled out in English and Hindi.