With the festival of Raksha Bandhan just around the corner, Swiggy has rolled out a campaign that brings to attention another aspect of the festival - the fear of getting 'bro-zoned' by one's crush with a rakhi!

The campaign, 'Scene hai toh Swiggy hai. Swiggy hai toh scene hai' seeks to tackle this potential 'heartache' with the solace of comfort food, while also seeking to establish the food delivery platform as the 'go-to' for every celebration, or emotion.

The film opens with two downcast high-schoolers sharing their disappointment at having been tied rakhi by their respective crushes. To comfort themselves they order their favourite food online. In a comic twist that further rubs salt into their wounds, the food delivery person too addresses them as 'bhaiya' (brother)!

What we think about it: With majority of the Raksha Bandhan ads exploring the sentimental facets of the festival focusing on the sibling bond, this one comes across as a whiff of fresh air while not taking itself too seriously. 

For Instamart, Swiggy has rolled out a film that takes a pun on 'Happy Rakhi' and features celebrity Rakhi Sawant.

 

 

 

 

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A post shared by Swiggy Instamart (@swiggy_instamart)