Dabur has rolled out a campaign, 'Barish Se Mat Daro, Andar Se Strong Bano,' (Don't be scared of the rains, be strong from inside) for Dabur Chyawanprash.

Conceptualised by Rediffusion, the campaign comprises a film. The film showcases people going around wearing headgear in the monsoon season, to avoid getting ill. To which, the doctor then offers a solution which is to eat two spoons of Dabur Chyawanprash every day to build strong immunity.

What we think about it: With a catchy background score, the film sends the message across in a pointed manner.

Philipe Haydon, executive director – Healthcare, Dabur India, said, “Monsoon season comes with increased vulnerabilities and susceptibility to catching infections. Dabur Chyawanprash is a time-tested, efficacious health supplement that helps protect from 100 plus illnesses like cold, cough, flu and other common infections with its clinically tested 3x Immunity Action."

Tarun Chaudhary, executive vice president, Rediffusion Delhi, said, “During monsoons overdependence on OTC based self-medication in every household has become a trend, which sometimes leads to undesirable side effects. Our intent with this campaign, using headgear as an interesting device, is to bring about a behavioural change and shift the focus of consumers towards building inner strength and immunity to fight illnesses proactively."

Pramod Sharma, national creative director, Rediffusion, said, “Our campaign takes a fun and hard-hitting approach using headgear as an interesting creative device, to show how prevention can be the best cure."