StoxBox has rolled out a campaign ‘Brokerage Par Bandh Karo Kharch, Pay Only for Research’ (limit expenses on brokerage, pay only for research), to address a critical issue highlighted by a recent SEBI study, which found that 90% of traders in the Indian stock market are losing money. 

Conceptualised in-house, the campaign through a series of films emphasise different aspects of unnecessary expenses that investors often face and how StoxBox can help them create wealth. Through a funny and quirky narrative, the films aim to guide investors towards more informed and profitable trading decisions.

The first film (above) illustrates the challenges of a traditional brokerage fee model, urging investors to stop overspending on brokerage fees and instead invest in high-quality research that can lead to better investment outcomes. It highlights the importance of making informed decisions through institution-grade research rather than paying for expensive brokerage services. 

The second and third films underscore the challenges an investor or a trader faces on a daily basis. 

What we think about it: Tackles the issue of high brokerage fees with humour and insight, aiming to guide investors towards more informed and profitable decisions.

Vamsi Krishna, CEO, StoxBox, said, "Through our new campaign, we are directly addressing the concerns of investors who are struggling with unnecessary fees and unreliable information. Our goal is to empower them with top-notch research that leads to informed investment decisions and long-term financial success. At StoxBox, we are committed to helping our clients achieve their financial goals by providing the tools and insights they need to invest wisely."