Zepto has rolled out a film 'Zepto - Your 10-Minute Pongal Prep Partner,' ahead of Pongal, which is being celebrated between 14-17 January, highlighting how it simplifies festival preparations with swift and hassle-free deliveries.

The film portrays a family preparing for Pongal, from creating intricate Rangoli designs to decorating with festive leaves. It also features a Zepto delivery executive who seamlessly contributes to every element of the celebration. It concludes with a heartwarming moment as the family gathers for a picture and includes the Zepto executive. The family head remarks, “Now the picture is complete because everyone in the family is here,” emphasising the executive’s integral role in the festivities.

What do we think about it: Zepto leverages its 10-minute delivery promise with a series of timely bite-sized ads for various occasions. This latest film integrates their service into festive traditions, showcasing its role in every celebration. The narrative of inclusivity and quick solutions makes the ad relatable and memorable, ensuring strong brand recall and keeping Zepto top of mind for customers.

The campaign was rolled out on 10 January on YouTube.