KitKat has rolled out a campaign, 'Break pe sirf KitKat break,' featuring actor Ayushmann Khurrana.

Conceptualised by VML, the campaign comprises a film. Set in a corporate setting, the film opens with Khurrana shutting off his laptop and going for a break. But the moment he steps out, he is swamped with several other things which need his attention, thus, taking away the whole idea of a 'break.' The film culminates with Khurrana opening a pack of KitKat and sitting back, thereby enjoying the chocolate and his break.

What we think about it: Driving home the message that what even is a break if one is not mentally relaxed, the film carries an impactful meaning. The Queens' song playing at the end is the icing on the cake and perfectly aligns with the brand's value and message.

The film was released on 10 August.