Hershey India has rolled out a campaign, 'Sometimes, Love Sounds Like...', ahead of Valentine's Day.

The campaign comprises six films. Each film showcases loving gestures between couples and portrays Hershey as the perfect companion for the celebrations. From a saved seat and a sweet surprise to movie nights and unexpected heartfelt messages, the film shows how there is a Hershey product for each occasion.  

What we think about it: Short bite-sized films, the campaign captures love in its simplest form. The films seamlessly integrates the brand's products into the narrative while subtly tapping in on the essence of the occasion. 

Luigi Mirri, general manager, Hershey India and APAC, said, “Love is expressed in countless ways, often through the simple, everyday moments we might overlook. With our Valentine’s Day campaign, we’re focusing on how these everyday dialogues can carry meaning. At Hershey, we believe our chocolates are more than just treats; they’re a way of creating moments of goodness - something that lies at the heart of our purpose. This campaign invites consumers to express love for their terms - no grand gestures, just real, relatable moments, adding to the countless micro-occasions where love can be celebrated.”