Mirinda ahead of the occasion of Holi has rolled out a campaign 'Mirinda Ke Sath Iss Holi Ko Rangeen Banaiye'  (Make this Holi colourful with Mirinda) to showcase how the PepsiCo beverage transforms everyday moments into pure joy.

Conceptualised by Daftar Creative Room, the campaign consists of an ad film. The film captures a playful exchange between a son and his mother, where Mirinda becomes the unexpected catalyst for joy. What begins as a seemingly serious conversation takes a delightful turn, with every sip of Mirinda transforming the mother’s mood from negative to positive spirited. Each time she’s about to say something unfavourable, a taste of the fizzy drink shifts her vibe, filling the moment with positivity and laughter much like the spirit of Holi.

What we think about it: Literally a burst of joy that tickled all our funny bones. The best part was that it was packed with hilarious cultural references and playful banter. The cherry on the top was the play on words which was very creative.

Shailja Joshi, category lead, cola and flavours, PepsiCo India, said, " Holi is a festival that celebrates togetherness, joy, and fun—values that have always been at the heart of Mirinda. This campaign brings that essence to life, showing how Mirinda adds a splash of colour and playfulness to everyday moments. Whether it’s nostalgia for past celebrations or excitement for new ones, Mirinda is the perfect companion to make Holi even more playful, refreshing, and unforgettable.”

Sidhant Mago, founder, Daftar Creative Room said, “Who wouldn’t want to work on the Mirinda Holi brief? We brought out our Rangeen Zubaans the moment we heard it from the Mirinda marketing team. The most colourful brand and the most vibrant festival—this is easily the best collaboration of the year."

Shakun Batra, Indian filmmaker, actor, director and writer, said, “Working with Mirinda for the first time has been an absolute blast! The brand’s vibrant energy and playful spirit made this Holi campaign an incredible experience. With Sidhant Mago at the helm as the director and writer, we knew we were creating something truly special. The marketing team and Mago’s vision brought out the unfiltered madness and joy that define both Holi and Mirinda. Seeing it all come to life- the colours, the fun, the unstoppable laughter—has been nothing short of amazing. This is a celebration like no other, and I couldn’t be more thrilled to be a part of it!”