Vivo has rolled out the latest edition of its #JoyofHomecoming theme titled 'The Spirit of Homecoming' ahead of Diwali.

Conceptualised by FCB India, the campaign consisting of an ad film encapsulates the spirit of Diwali—the joy of returning home to loved ones, reflecting Vivo’s ten-year dedication to nurturing meaningful connections. The film narrates the age-old story of children scattered across the country in pursuit of their dreams, yet feeling an irresistible pull to return home for the festival. It poignantly illustrates the silent bond between parents, who yearn for their children's presence without expressing it, and the children, who recognise that their homecoming embodies the true essence of the celebration. Each reunion serves as a gentle reminder that the brilliance of Diwali isn’t found in dazzling lights or grand festivities, but in the warmth of family gathered together—the true heart of home. The narrative artfully evokes emotion, underlining that the real light of Diwali is kindled not by diyas (earthen lamps), but by those who transform a house into a home.

What we think about it: Masterfully captures the emotional essence of Diwali, highlighting the profound connection between loved ones. With a poignant narrative that underlines presence over material gifts, the film skillfully reinforces vivo’s decade-long commitment to fostering meaningful relationships, showcasing its innovative technology as a bridge that brings families together during the festival of lights.

Geetaj Channana, head of corporate strategy, vivo India, said, “As we celebrate ten years of vivo in India, this Diwali campaign is a tribute to the unbreakable connections that define us. In a world pulling us in different directions, true joy lies in moments shared with those who matter most. At vivo, our goal has always been to bridge distances and empower consumers to capture life’s meaningful moments. With our innovative camera technology, we enable families to preserve and revisit the joy of togetherness, wherever life takes them.”

Mayuresh Dubhashi, chief creative officer, FCB India, said, “Every festive season, every parent across India, has just one question for their children – ‘When are you coming home?’ Sometimes, it takes the form of words, asked matter of factly, in a phone conversation. And sometimes, it takes the form of pictures  – missing fairy lights, that you would help put over the doorway, a missing rangoli, that you would help decorate the verandah with, or a missing smile, that you, and only you, could bring to your parent’s face. This Diwali, vivo celebrates ten years of taking the pictures that bring millions to where they belong during the festive season – to the ones they love.”