Nihar Shanti Amla has rolled out a campaign 'Mazboot Bhavishya,'  (Strong Future) on the occasion of International Literacy Day.

The campaign comprising a film, opens with a schoolgirl coming back home and asking her mom questions in English as if preparing her for an interview. As the daughter continues to teach her, the mother is then seen going to a bank for her loan interview so that she can open her own tailoring shop in the village. The film culminates on an emotional note with the mother thanking the daughter for helping her learn.

What do we think about it: A heart-touching narrative, the film hits all the right notes. Highlighting the power of education, the film is built around the insight that how the power of education can lead to new pathways.