Lufthansa has extended its 'Every Story Starts With A Yes' campaign from 2024, by rolling out a film titled 'All It Takes Is a Yes', highlighting the experience and service offered by the airline.

Comprising of a film, the campaign showcases how through one single tap, anyone can reach their dream destination with Lufthansa. Whether it's a trip through the desert or a European getaway with friends, the airline can take users anywhere with just one single yes. The ad also highlights how it can help one forge new connections and meet like-minded people on its flight services.

What we think about it: The ad started off with a unique concept and strong visuals, effectively showcasing the travel experience that the brand offers. Things took a confusing turn when the woman encountered the man—symbolising the brand’s ability to help create new connections.

The film released on 8 January.