Zepto has rolled out a campaign 'New Year, New Resolutions' to spotlight its initiative with Mamaearth and showcases how it aims to plant a tree on behalf of every customer for each purchase they make.

The ad film opens with one protagonist asking the other about their New Year’s resolution. The woman in the film responds that she has a long list, but one of her goals is to plant more trees, a cherished tradition she shared with her mom. The other protagonist suggests she order Mamaearth products from Zepto, leaving her intrigued. He then explains that Mamaearth plants a tree for every purchase, combining her passion for sustainability with everyday shopping.

What we think about it: A concise and impactful film paired with a commendable initiative. On its effectiveness, we'll need to wait for the statistics and final numbers, which hopefully will be shared with the customers. 

The campaign was rolled out on 4 January. The partnership will be running till 9 January.