Noise has rolled out 'Made of Noise' campaign featuring cricketer Virat Kohli and actor Taapsee Pannu. The campaign, conceptualised in-house, emphasises the power of embracing all kinds of external feedback - whether positive or negative - as it contributes to one's inner growth and success.

The film, showcasing its brand ambassadors' professional journeys, has a voiceover by Pannu that highlights how its crucial to take every critique or appreciation in one's stride in order to become a resilient and successful individual. 

The campaign underscores that greatness isn't born in silence, but is forged in the sound of cheers and jeers as every noise shapes us. However, it also serves as a reminder that in the midst of all the noise its important to make one's own inner voice be heard.

What we think about it: The campaign, voiced by the actor, drives in the message that all kinds of external feedback and validation is important to one's growth, even if some of them can momentarily pull one down. It also effectively emphasises the power of one's inner voice to rise above it all to overcome all the external noises.