CollegeDekho has rolled out its first integrated campaign 'Banayenge India Ka Kal' (will create India's tomorrow). The campaign comprising of an ad film aims to make a significant impact in the education sector, guiding countless families towards brighter futures for themselves and the nation.

Conceptualised by L&K Saatchi & Saatchi India, the ad film highlights a poignant story of a father, who has always provided the best for his son, now turning to CollegeDekho for college guidance. It depicts the profound love and sacrifices parents make for their children, and underscores that despite their best efforts, parents often feel unsure about choosing the right college due to a lack of current knowledge. The film  highlights that in these crucial moments, they need a trusted expert to guide them. 

What we think about it: It stands out for its heartfelt portrayal of a father's dedication to his son's education, resonating deeply with families across India. The film effectively captures the emotional journey of seeking trusted guidance for higher education.

Rohit Malkani, chief creative officer, L&K Saatchi & Saatchi India said, “This is what happens when a brave client, a strong insight, a great script and a passionate director get together! We’re thrilled to put out this film for CollegeDekho, which beautifully captures the mood of a young boy about to apply for college. The nuanced performances and authenticity don’t just strike home but also make it something to watch repeatedly.”

Hindol Purkayastha, head- North & East, L&K Saatchi & Saatchi India, said, “The vision of CollegeDekho is one of purpose and we have been ever so inspired since our initial conversations. This campaign is a labour of our love and passion with a clear vision. We are thrilled to have partnered with CollegeDekho to bring this inspiring vision to life, which can truly make a difference to millions of students in India."

Abhinav Upadhyay, chief marketing officer, CollegeDekho, said, “We’ve chosen L&K Saatchi & Saatchi India for our first-ever brand campaign based on conversations that built trust. As the largest Higher Education Ecosystem in India, we wanted an honest way to establish our brand purpose and raison d'etre while working with a consumer insight that spoke the language of millions of students and parents that we guide every year. We are confident that this campaign will resonate deeply with our audience, further solidifying CollegeDekho as a trusted educational partner."

The campaign was rolled out across television, OTT, and digital mediums.

CREDITS: 

Chief executive officer: Paritosh Srivastava
Group strategy officer: Snehasis Bose
Chief creative officer: Rohit Malkani
Branch head (executive vice president North & East): Hindol Purkayastha
Senior vice president: Amitabh Sreedharan
Senior vice president (planning): Abhijit Sharma
Associate vice president: Benny Thomas
Brand services associate: Anubrat Bhaumik
Executive creative director: Debanjan Basak
Creative director copy: Vikas Gaur
Creative team: Sunil Bhandari, Mohd. Jeelani, Aritra Das, Sanjib Mondal
National films head (Publicis): Jiggy (Jignesh) Maru
Executive producer (agency):  Rahebar Sonawalla
Executive producer (content factory) - Meesam Raza
Producer (content factory): Siddharth Singh