In August last year, Casagrand announced the appointment of former Indian cricket captain Sourav Ganguly as brand ambassador. A year later, the brand has now rolled out its first film featuring him.

In this film, Ganguly looks back at his cricketing career through images on a wall. He states it takes passion, courage and a burning desire to win and become a champion. He reminisces about his career and the stand out moments and states that to be one step ahead one needs to think out of the box and challenge the status quo. He states that this belief starts from within and for him it began where all stories do - at home, as a visual of him watching the 1983 Men's ODI World Cup final is shown. Ganguly then goes on to introduce Casagrand and states it's their legacy to build homes.

What we think about it: While the film pushes the message about Casagrand, we have seen the use of AI in recent ad films which shows the younger self of the celebrity being featured in the film. Perhaps, this could have been done to show Ganguly watching the 83 World Cup final?

The film was published on social media on 1 September 2024.