Hyundai Motor India has rolled out a campaign 'Electric is now Creta' to showcase the features of its new electric SUV, Hyundai Creta Electric.

Conceptualised by Innocean Worldwide, the campaign features an ad film narrated by actor Shah Rukh Khan. The film emphasises India’s readiness for electric mobility by posing the thought-provoking question, “Why Now?”. Showcasing the advanced technological features of the Hyundai Creta Electric, it captures the aspirations of millions eagerly awaiting the future of electric vehicles. The film concludes with the resonating tagline, 'Electric is Now Creta.'

What we think about it: Effectively captures India's readiness for electric mobility while showcasing the advanced features of the Hyundai Creta Electric. The ad film blends aspiration with innovation, delivering a compelling case for the future of EVs in India.

Tarun Garg, whole-time director and chief operating officer, Hyundai Motor India, said, “The Hyundai Creta Electric marks a significant milestone for HMIL as our first localised electric SUV. Hyundai Motor Company has established itself as a pioneer in EV innovation with revolutionary and award-winning EVs like IONIQ, and the Hyundai Creta Electric is no different. Continuing the strong legacy of the Creta brand, the Hyundai Creta Electric combines design, technology, and exceptional safety to inspire confidence in electric vehicles among Indian customers. With the addition of this electric powertrain, we now have a Creta for everyone. We are confident that the Hyundai Creta Electric will set a new standard in quality for electric SUVs in India and will redefine the success of EVs in the country.”