Etihad Airways, the national airline of the UAE, has announced its extended partnership with Chennai Super Kings (CSK) by upgrading its logo to the ‘front-of-shirt’ position.

Following their successful partnership as an associate sponsor during in 2024, where Etihad Airways had its logo on the back of the team jersey, Etihad has taken its sponsorship to the next level, promoting its brand to the front and centre of the famed yellow CSK jersey.

The 2025 CSK jersey, featuring the Etihad logo, will soon be available for purchase. Fans can engage in on-ground activations at CSK matches in Chennai, including enrolling in the Etihad Guest loyalty programme to win redeemable Guest Miles. 

The airline will also distribute ‘whistles with wings’, miniature aircraft-shaped whistles to enhance fan engagement.

Etihad’s branding will be prominently displayed on CSK players’ shirts, ensuring global visibility across stadiums, broadcasts and social media channels. 

The partnership underscores Etihad’s commitment to India, where it connects 11 destinations to Abu Dhabi, offering seamless onward travel and a complimentary two-night stopover programme.

To highlight this association, the cricket team has rolled out a video. 

Arik De, chief revenue and commercial officer, Etihad Airways, said, “Our sponsorship of the Chennai Super Kings has offered us an incredible opportunity to engage directly with the CSK fan base and cricket fans worldwide. We are proud to have built a meaningful partnership in our first year with fun activations, right through to branding an aircraft with the CSK colours and logo, and we’re excited about the season ahead. Moving our logo to the front-of-shirt, deepens our support to the CSK club and their fans and our love for India, where we operate 181 flights per week across 11 gateways, including 21 flights per week to Chennai.”

KS Viswanathan, chief executive officer, Chennai Super Kings, added, “We are excited to bring Etihad Airways to the front of the Chennai Super Kings jersey. Etihad Airways’ support has been invaluable in our journey, and we are excited to take our collaboration to new heights. Etihad's global presence aligns perfectly with our ambition to cater to our fans worldwide. The recent Chennai Super Kings branded Etihad aircraft created a huge buzz among cricket fans worldwide. Together, we look forward to delivering more such exceptional moments for our loyal supporters.”