Sports marketing, 28 May 2026

At the same time, Meta is preparing to test higher-tier subscriptions aimed at creators, businesses, and users of its AI products under a broader ecosystem it plans to brand as 'Meta One.'

28 May 2026 4:38 PM

Meta expands subscription push across Instagram, Facebook and WhatsApp

The social media giant rolls out global paid plans across its apps, while testing AI, creator and business offerings under Meta One.
Hakuhodo X Jindal Stainless

28 May 2026 2:19 PM

Hakuhodo bags creative mandate for Jindal Stainless

The account was won post a multi-agency pitch and will be handled by the agency's Delhi office.
Shah Rukh Khan for Visa India

28 May 2026 2:06 PM

Visa India signs Shah Rukh Khan as its brand ambassador

To highlight the association, the brand is set to roll out a campaign featuring the actor.
Of the 1,609 influencer ads processed during the last financial year, 97.3% required modification

28 May 2026 11:37 AM

97.3% influencer marketing campaigns in 2025 required modification: ASCI report

Meta platforms accounted for 79.84% of digital violations.
With JioHotstar coming on board as the streaming partner, the tournaments will be available to audiences nationwide through live digital coverage.

28 May 2026 11:37 AM

Bengal T20 league secures JioHotstar streaming deal

The third edition of the state franchise tournament will run from 5 June to 21 June across Eden Gardens and JU Salt Lake Campus.
Sony Sports Network's 'Ab Hoga Real Panga' campaign.

28 May 2026 11:06 AM

England cricketers promise a ‘real panga' with India on Sony Sports Network

The campaign builds hype for India's upcoming tour of England.
As part of the collaboration, the luxury fashion house is launching Gucci Racing, described as 'a new business and experiential platform'.

28 May 2026 10:44 AM

Gucci races into Formula One as Alpine's title partner from 2027

The luxury fashion house will also launch a ‘Gucci Racing' platform as Alpine adopts a new identity and colour scheme.
The announcement comes ahead of the company's bid for the FIFA World Cup in India

28 May 2026 10:06 AM

Zee to launch four sports channels under 'Unite8' brand

Bavesh Janavlekar, who was handling the Marathi movies cluster (linear and studio business), will also lead the sports business.
Rohit Kapoor

28 May 2026 9:55 AM

Have the humility to not prescribe too much to the marketing team: Rohit Kapoor

Swiggy's CEO chats about the 'method behind the madness' at the company, and the relevance of Goafest.
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