Sports marketing, 24 Feb 2026

Under the expanded scope, PHD will handle media planning and buying across seven additional markets: India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam, and Korea. 

24 Feb 2026 7:10 PM

PHD consolidates Menarini Asia-Pacific's media mandate across seven markets

Omnicom Media agency wins expanded remit following a multi-agency pitch launched in June 2025.
Diksha Bajaj

24 Feb 2026 11:50 AM

'Think consumer-first, brand-first and insight-first, it will bring the right celebrities on board'

We caught up with PepsiCo India's Diksha Bajaj, to know more about the new sonic identity, the insight behind the Sting campaign and more.
The global digital marketing agency is part of Hinduja Global Solutions' experience company.

24 Feb 2026 11:13 AM

Rallis India assigns its social media duties to HGS Interactive

The agency aims to help the brand connect more effectively with its diverse audience in the agricultural space.
Arpith Kanade

24 Feb 2026 11:01 AM

Arpith Kanade joins Dream Sports

Moves from Zynga, where he was associate general manager.
The trust imperative for Indian brands in 2026

24 Feb 2026 10:44 AM

Opinion: How 2026 is shaping up for Indian brands through the lens of trust

The author decodes why, in the age of AI and looming artificial general intelligence, brand trust becomes the decisive growth lever.

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Charli xcx

12 May 2026 10:07 PM

Nothing names Charli xcx as its first global brand ambassador and shareholder
ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads
The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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