Rohit Sharma has partnered with True Elements to launch his licensed brand - RS by True Elements.

Along with spearheading the newly launched brand, Sharma will also serve as its brand ambassador. 

Managed by Rise Worldwide, the partnership aims to bring about a change in people’s food habits and the way young minds think about health.

In the coming months, the brand will also be rolling out a campaign comprising a film featuring Sharma.

Sharma said, “This is a good time and opportunity to launch RS by True Elements, where, today, the focus for consumers is to know what they are eating. I have been a fan of True Elements, as they have stayed committed to their values and business philosophy. The partnership is aimed at building an alternative product line for consumers to make their preferred choice and be more aware of what is being offered to them.”

Puru Gupta, co-founder and CEO, True Elements, said, “This is the first time a cricketer is licensing a health food brand in India - a first for the ecosystem. Given the authenticity that Rohit has in cricket, we believe it would help us reinforce our commitment to being ‘True’ and honest with our customers and help us scale rapidly. With Rohit starting a brand with us, it reiterates his confidence in us as a brand and our principles, which is a big motivation for the entire team. I am sure the joint effort will be a good benchmark for the rest of the industry."