The Indian Premier League's value dipped by 11.7% to reach USD 9.9 billion in 2024 according to a D & P Advisory report. 
The decline in value results from a reassessment of media rights. 

D & P Advisory's report last year had factored in certain assumptions on the media rights valuation (when it gets renewed post the current cycle). According to it, recent developments in the media and entertainment industry and expected reduced competitors/bidders in the next IPL auction have led to a downward revision of the estimates.

However, the report stated that WPL’s business enterprise value increased to USD160 million after the inaugural edition’s value of USD150 million, marking an increase of almost 8%.

Mumbai Indians continued being the most valuable franchise in 2024 followed by Chennai Super Kings.

Santosh N, managing partner, D & P Advisory, said, “We anticipate certain demand-side constraints in the next IPL media rights cycle auction due to a decrease in number of potential bidders. Several significant developments from the past year have led us to revise our media rights value estimates.”

The developments listed were:

• The failed merger between Zee and Sony (which was expected to go through as of the last valuation) has impacted market dynamics.
• The merging of Reliance-owned Network18 and Disney-owned Star India has essentially created monopolistic control over television and digital broadcasting.
• The delay in the entry of major tech players such as Amazon, Meta, and Apple into the IPL media rights arena exacerbates the situation.

He added, “The days of escalating bid prices driven by fierce competition may be behind us, casting a shadow over the future growth trajectory of IPL’s media rights valuation. Despite a substantial growth opportunity for digital platforms, the pivotal question remains: will market forces generate sufficient competition to drive up the per-match value of IPL rights?”