Sports marketing, 01 Jul 2026

Sony Pictures Entertainment's Super Fan Messi promo for Spider-Man Brand New Day

01 Jul 2026 10:53 PM

The GOAT Lionel Messi gets webbed into Tom Holland's spider-verse

The promo is for the upcoming Spider-Man: Brand New Day movie slated for release on 31 July.
A film from Lakmé's 9to5 campaign.

01 Jul 2026 10:26 PM

Aneet Padda schools HUL's Pavanjit S Bedi on work credit through Lakmé Eyeconic

The ad film is part of the brand's ongoing 9to5 campaign.
The acquisition strengthens Z's football offering and follows its strategic partnership with FIFA.

01 Jul 2026 4:56 PM

Z secures exclusive Bundesliga broadcast and streaming rights in India for five years

From the 2026-27 season, Bundesliga matches will stream on Zee5 and air on Unite8 Sports channels with live coverage and highlights.
Flipkart's 'Bhains of Luck' campaign.

01 Jul 2026 11:32 AM

Don the albino buffalo calls the 'moos' for Flipkart's GOAT sale offers

The campaign comprises an ad film conceptualised by Talented, directed by Anant Sharma and produced by Potli Baba.
Swaroop began his career at McKinsey & Company

01 Jul 2026 11:13 AM

Gautam Swaroop moves to Instamart

Was CEO, international homes and hotels, Oyo.
Apeksha Gupta

01 Jul 2026 11:06 AM

‘Luxury marketing through social media is about achieving exclusivity through inclusivity'

Apeksha Gupta, chief marketing and growth officer, Galeries Lafayette, on India's luxury boom, cultural experiences and social storytelling.
Ridhesh Sejpal, founder, Goodfellas Studios

01 Jul 2026 10:57 AM

Goodfellas Studio: Good people creating great content for growing brands

SPECIAL FEATURE: At the centre of Goodfellas' culture is a philosophy the studio calls ‘effectivity'.
Kamal Bhatnagar

01 Jul 2026 10:54 AM

The Sonic Story appoints Kamal Bhatnagar as consultant

He continues as co-founder, Rise Method.
Influencer spends on the IPL has reached INR 700 crore.

01 Jul 2026 10:49 AM

How brands got it wrong with the use of influencers during IPL 2026

We analyse how 57% of the INR 700 crore spent on influencer marketing during the tournament generated engagement of only 2.3%.

Latest Stories

A film from Lakmé's 9to5 campaign.

01 Jul 2026 10:26 PM

Aneet Padda schools HUL's Pavanjit S Bedi on work credit through Lakmé Eyeconic
The acquisition strengthens Z's football offering and follows its strategic partnership with FIFA.

01 Jul 2026 4:56 PM

Z secures exclusive Bundesliga broadcast and streaming rights in India for five years
Flipkart's 'Bhains of Luck' campaign.

01 Jul 2026 11:32 AM

Don the albino buffalo calls the 'moos' for Flipkart's GOAT sale offers
Swaroop began his career at McKinsey & Company

01 Jul 2026 11:13 AM

Gautam Swaroop moves to Instamart

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