Special feature, 01 Sep 2026

Rather than positioning AI as a sophisticated piece of technology, the brand chose to treat it as a tool for playful creation.

01 Sep 2026 1:44 PM

Chutki mein kalakaari: How FeviKwik turned India's AI-obsession into a playground for creativity

SPECIAL FOCUS: We examine how an iconic adhesive brand tapped into India's growing fascination with AI.
Latest Issue Banner

Latest Stories

Vittoria Ferragamo

09 Oct 2026 11:56 AM

'Italy and India are bound by a shared DNA of culture, craftsmanship and spiritual depth'
Dalbir Singh continues his weekly diary for Manifest.

09 Oct 2026 9:04 AM

Producer's Diary by Dalbir Singh
Ayshwarya Sharma

09 Oct 2026 9:04 AM

LIA 2026: Award the work for its entertainment value, not just the idea behind it
The series will premiere on JioHotstar on 10 October.

09 Oct 2026 3:41 AM

Edstead launches ‘Toast to Tomorrow', taking spirits storytelling beyond the bottle
Latest Issue Banner

Most Read

Akhil Raj Gupta and Amit Singh

07 Oct 2026 10:21 AM

Luminary and Manifest to host hands-on AI branding workshop for marketers
The current committee members

08 Sep 2026 10:46 AM

Indie Agency Guild: Committee, vision revealed
Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''
Dentsu's mumbai office

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates

Subscribe

* indicates required