Pr, 12 Jan 2026

Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'

We unpack the gap between performative apologies and real crisis management, examining why brands fail at saying sorry when it matters most.

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Charli xcx

12 May 2026 10:07 PM

Nothing names Charli xcx as its first global brand ambassador and shareholder
ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads
The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow

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24 Apr 2026 11:40 AM

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24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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