Media

This strategic shift aligns with Z’s brand promise, ‘Yours Truly, Z’, and marks a key step in Zee5’s next growth phase.

09 Jun 2025 10:37 AM

Zee5 rebrands its identity

Rolls out a new logo and campaign to highlight this development.
Saumya Baijal

05 Jun 2025 9:35 PM

Virtue Worldwide elevates Saumya Baijal

She was strategy director - India.
Iniative X Sensodent logos

03 Jun 2025 1:30 PM

Initiative wins media AOR for Sensodent

The mandate was won following a multi-agency pitch. 
Launched this May, the refreshed TV experience offers simpler navigation, with shortcuts to search, shows, movies, games and My Netflix.

02 Jun 2025 5:08 PM

Toaster partners with Netflix

Rolls out a promotional video to highlight the OTT company's revamped viewer offerings.
Shaurya Sharma

28 May 2025 11:07 AM

Shaurya Sharma joins Zee Entertainment Enterprises

He moves from Sun TV Network, where he was cluster marketing head - Sun Neo, Sun Marathi and Sun Bangla.
Pradeep Dwivedi

27 May 2025 9:00 AM

‘Legacy distribution channels and theatrical releases are seeing a surprising resurgence’

Pradeep Dwivedi, group CEO, Eros Media World, on evolving consumption patterns, legacy content bets, and more.
From left: Kanika Anand, Rashmi Sehgal, Ajay Mehta and Yash Chopra

26 May 2025 9:05 AM

Goafest 2025: 'Use long-form content pieces for brand building'

A panel unpacked why the attention economy calls for immersive, measurable, and platform-first brand narratives.
From left: Kartik Sharma, Ajit Varghese, Shubhranshu Singh, Rathi Gangappa and Satya Raghavan

22 May 2025 3:31 PM

Goafest 2025: 'In marketing, we need people with lots of common sense, confidence and optimism'

A panel discussed how brands and agencies can merge boundaries and move from placement to partnerships.
As part of this strategic transformation, the company unveiled a new brand universe for its next phase of growth.

19 May 2025 2:12 PM

Zee Entertainment rebrands

Aims to offer an immersive consumer experience across entertainment platforms.
Raghuveer Singh

19 May 2025 10:50 AM

Zee5 elevates Raghuveer Singh

He was director social media and content marketing - India and Global.

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Manas Mohan

22 May 2026 1:24 AM

Goafest 2026: Let's build that industry database
Prasoon Joshi

22 May 2026 12:13 AM

'Aim to create more relevance and contemporise Prasar Bharati'
Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys
Harmanpreet Kaur

21 May 2026 4:51 PM

'Looking for some fun work after all serious advertisements'

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When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

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Godrej Industries' new identity resembles that of an independent Australian agency

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