Kulfi Collective has announced the appointment of Divya Karani as chairperson and executive director of its board. 

The addition of Karani to the board brings strategic insights into the fusion of creativity, technology, and data that is at the core of Kulfi’s approach of bringing brands closer to consumers and culture through content, community and commerce.

Most recently, Karani was CEO, Dentsu, South Asia, where she led the agency for over 12 years. 

Advait Gupt, co-founder and CEO, Kulfi Collective, said, "Divya joining the board will help us build the right governance frameworks as we scale globally. Further, her deep expertise will help us build upstream capabilities to bring brands closer to communities and subcultures in music, sports, gaming, entertainment and lifestyle.” 

Karani said, "I am honoured to join Kulfi Collective at such a transformative time. Together, we aim to redefine the creative network model, with an emphasis on agility, authenticity and purpose that resonates with a connected generation."

In a career spanning over three decades, she has also worked with Hindustan Times and Bates, among others.