To mark its tenth anniversary, Swiggy rolled out an innovative print ad with a real balloon attached. 

The ad appeared exclusively in The Times of India, Bengaluru edition. 

Hidden inside the newspaper, the balloon served as a fun and interactive element that encourages readers to get involved in the celebration. Once inflated, the balloon revealed an offer from Swiggy for its users. 

This campaign is rooted in the concept of multisensory marketing, a strategy that aims to enhance user engagement and build brand loyalty. By incorporating a physical element—an actual balloon—Swiggy is not just promoting a deal but seeks to create a memorable experience that resonates with users on multiple levels.

Mayur Hola, head brand, Swiggy, said, "Our tenth anniversary is a momentous occasion, and we wanted to celebrate it in a way that truly elevates the experience for our users. This balloon-powered print ad does more than just announce our special birthday offer—it adds a playful, sensory dimension that makes the interaction engaging and unforgettable. The idea stemmed from 'Swiggy app ka budday is aap ka budday' and we wanted to give a return gift to our customers as most children would do on their birthdays. Offering Swiggy One at INR 10 for 4 months is our way of expressing our gratitude to our users for their unwavering and incredible support and loyalty in the last decade.”

Uday Mohan, chief operating officer, Havas Media India, added, “At Havas, we believe in pushing the envelope—literally and figuratively. Our collaboration with Swiggy over the years and now, even for their tenth anniversary exemplifies how traditional mediums can be reimagined to create unforgettable and meaningful customer experiences."