Broadcast Audience Research Council (BARC) India has announced the appointment of Bikramjit Chaudhuri as chief of measurement science and analytics.

Chaudhuri is currently associated with the Datamatics Group of Companies as the vice president and global head of data science and advanced analytics. 

He will succeed Derrick Gray, who held the position for six years. 

Nakul Chopra, chief executive officer, BARC India, said, “Derrick has been a wonderful partner, a mentor and a friend to numerous individuals and industry peers. We congratulate him as he embraces his next adventure and wish him nothing but the absolute best. In his stead, I’m happy to welcome Bikram to the BARC India family. He brings deep knowledge and rich expertise in big data, research and business intelligence. I’m confident that with his strategic vision and passion for excellence, he will not only uphold the legacy Derrick leaves us with, but also help navigate our future in this fast-evolving environment.”

Chaudhuri added, "I am excited to join BARC India as the chief of measurement science and analytics. It will be an absolute honour and privilege to be a part of a multitalented and versatile team that runs the largest Audience Measurement system in the world, in one of the most complex multimedia markets. I am looking forward to leveraging my deep expertise and diverse experience to further evolve the current measurement system to meet the growing needs of the industry. Looking forward to an exhilarating journey and a fulfilling association with BARC India."

In a career spanning over 29 years, he has also worked with KPMG, Nielsen and ZS Associates, among others.