Media , 15 Apr 2026

Kingfisher Packaged Drinking Water's 'Good Times Start with a ‘Yes' campaign.

15 Apr 2026 5:08 PM

Kingfisher stages a three-sport face-off with RCB, Soorma Hockey Club and PV Sindhu

The campaign consists of an ad film.
HBO Max X JioHotstar

15 Apr 2026 4:55 PM

JioHotstar and Warner Bros Discovery bring HBO Max to India

HBO Max hub will offer content from global brands including HBO, Max Originals, Warner Bros Pictures, Warner Bros Television and DC Studios.
McDonald's X The Good Edge

15 Apr 2026 4:33 PM

McDonald's India appoints The Good Edge for PR and communications

The partnership will focus on shaping sharper narratives around the brand, its business and its foundation.
Sandeep Sharma

15 Apr 2026 3:48 PM

Sandeep Sharma retires from RK Swamy Media Group

Will continue as senior consultant with the agency.
The partnership marks a strategic collaboration aimed at supporting Santoor's next phase of growth and strengthening its brand momentum in a dynamic and evolving market landscape.

15 Apr 2026 2:51 PM

Santoor assigns its creative duties to Tilt Brand Solutions 

The agency will execute all aspects of marketing, brand, communication, and content across media and platforms. 
Chandan Kar 

15 Apr 2026 2:30 PM

NeoLiv elevates Chandan Kar 

He was previously the founding member and partner. 
Happiest places to work awards logo

15 Apr 2026 11:33 AM

Happiest Places To Work Awards launches in India, jury panel announced

The awards will be chaired by Harsh Goenka, chairperson, RPG Group.
All five wins were secured through multi-agency pitches.

15 Apr 2026 11:03 AM

Famous Innovations bags five mandates 

The wins were secured for Taneira Sarees, ITC B Natural, UP Government Department of Information & PR, Airtel, and Kamiliant.
Puneeth Bekal (left) and Carol Goyal

15 Apr 2026 10:51 AM

AI: Smart long-term play or another metaverse-style rush ahead of reality?

HDFC Securities' Puneeth Bekal and Aesthetic Intelligence Lab's Carol Goyal on AI being a necessary leap, or ambition outpacing reality.
Shagun Seda

15 Apr 2026 10:48 AM

Shagun Seda moves to Apple India

She was senior vice president and head, marketing creative strategy and communications at JioStar.

Latest Stories

The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow
Shabbir Motiwala

12 May 2026 10:07 AM

Opinion: What we are creating isn't a line item
Jio Home's campaign with Mithila Palkar, Palak Purswani, and Barkha Singh.

12 May 2026 2:04 AM

Mithila Palkar, Palak Purswani, and Barkha Singh turn a house into a Jio Home

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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