Marketing, 27 Apr 2026

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

In a battle between authenticity and over-commercialisation, is creator-brand collaboration approaching a tipping point? We find out.
Akshay Kumar

27 Apr 2026 11:02 AM

Crystal Crop Protection signs Akshay Kumar as brand ambassador

Rolls out its first national campaign, 'Desh Ka Kisan, Desh Ka Asli Hero', featuring Kumar to highlight the association.

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The campaigns from last week that. had balanced and inclusive representation.

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Voice-O-Meter: Small steps towards 'breaking the bias'
Google Gemini's 'Dance Classes' campaign.

10 Aug 2026 10:55 AM

Shah Rukh Khan shows how Gemini Live can turn a hidden skill into an opportunity
Akshay Agrawal

10 Aug 2026 10:20 AM

The bespoke solutions that we craft for brands on KBC deliver outcomes for them: Akshay Agrawal
Shveta Arya

10 Aug 2026 9:39 AM

Mahindra Group appoints Shveta Arya

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