Marketing, 27 Apr 2026

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

In a battle between authenticity and over-commercialisation, is creator-brand collaboration approaching a tipping point? We find out.
Akshay Kumar

27 Apr 2026 11:02 AM

Crystal Crop Protection signs Akshay Kumar as brand ambassador

Rolls out its first national campaign, 'Desh Ka Kisan, Desh Ka Asli Hero', featuring Kumar to highlight the association.

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HiveMinds and Dr Reddy's

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Dr Reddy assigns its integrated digital duties to HiveMinds 
Sambit Mohanty

15 Jun 2026 3:43 PM

Sambit Mohanty moves to Yaap
Renuka Singh Thakur

15 Jun 2026 2:34 PM

Hell Energy Drink signs Renuka Singh Thakur
Spotify India's 'Discover on Spotify' campaign.

15 Jun 2026 10:36 AM

Spotify India gets Isaac Newton and Archimedes dancing to new discoveries

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The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners
Rohit Kapoor

28 May 2026 9:55 AM

Have the humility to not prescribe too much to the marketing team: Rohit Kapoor
Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists
Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys

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