Marketing, 27 Apr 2026

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

In a battle between authenticity and over-commercialisation, is creator-brand collaboration approaching a tipping point? We find out.
Akshay Kumar

27 Apr 2026 11:02 AM

Crystal Crop Protection signs Akshay Kumar as brand ambassador

Rolls out its first national campaign, 'Desh Ka Kisan, Desh Ka Asli Hero', featuring Kumar to highlight the association.
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Suryakumar Yadav

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Wobble names Suryakumar Yadav brand ambassador
Itc Savlon's 'We Love Antibiotics' film

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ITC Savlon takes on India's casual love affair with antibiotics
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Adfest 2027: Marco Venturelli named grand jury president

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