Marketing, 27 Apr 2026

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

In a battle between authenticity and over-commercialisation, is creator-brand collaboration approaching a tipping point? We find out.
Akshay Kumar

27 Apr 2026 11:02 AM

Crystal Crop Protection signs Akshay Kumar as brand ambassador

Rolls out its first national campaign, 'Desh Ka Kisan, Desh Ka Asli Hero', featuring Kumar to highlight the association.

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Arjun Banerjee

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Nandita Godbole

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Nissan India's 'Unmistakable' campaign

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Hrithik Roshan takes the wheel for Nissan Tekton's global debut
The films that were covered last week.

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Voice-O-Meter: No ad cuts the gender bias

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Cannes Lions 2026: India opens Lions account 
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