Marketing, 27 Apr 2026

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

In a battle between authenticity and over-commercialisation, is creator-brand collaboration approaching a tipping point? We find out.
Akshay Kumar

27 Apr 2026 11:02 AM

Crystal Crop Protection signs Akshay Kumar as brand ambassador

Rolls out its first national campaign, 'Desh Ka Kisan, Desh Ka Asli Hero', featuring Kumar to highlight the association.
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Eric Campbell (left) and Jon Cook

04 Oct 2026 8:52 PM

Jon Cook to leave WPP; Eric Campbell to take over as WPP Creative's CEO
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Raymond Lifestyle appoints Publicis Groupe to handle integrated mandate
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LIA 2026: Five more Statues for India
This is the first title sponsor for the league since 2023

02 Oct 2026 11:34 AM

JSW MG Motor India bags ISL's title sponsorship

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