Marketing, 26 Mar 2025

Woodsmen Whisky on Shark Tank India

26 Mar 2025 11:25 AM

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

The author highlights the risks established when premium brands intend to leverage reality TV for funding and visibility.
Neha Ahuja

26 Mar 2025 11:06 AM

‘Wrapped’ is a national cultural moment owned by Spotify now: Neha Ahuja

Spotify India's director, head - marketing, covers key learnings from six years in India, outdoor advertising, and more...

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Anupama Ramaswamy (left) and Devaiah Bopanna

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Pitching for change (part one)
The accounts were won since the start of the year.

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Famous Innovations bags five new account wins
4700BC's latest campaign

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BlinkIt fulfills Navjot Singh Sidhu's game-time cravings of 4700BC
A screenshot from Colgate's ‘Indianis Dentris’ campaign.

02 Apr 2025 10:16 PM

Colgate's 'mystery flower' makes India rethink its toothbrush habits

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The program runs between 27 September and 1 October 2025.

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12 Mar 2025 9:18 AM

'Workplaces typically use a woman leader as a shield to talk about diversity'
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11 Mar 2025 9:52 AM

India drops one place among top ten most awarded for creativity: Warc
Malishka Mendonsa

05 Mar 2025 10:21 AM

Passion is not about gender, it is about thought and evolution: Malishka Mendonsa

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