Marketing, 26 Mar 2025

Woodsmen Whisky on Shark Tank India

26 Mar 2025 11:25 AM

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

The author highlights the risks established when premium brands intend to leverage reality TV for funding and visibility.
Neha Ahuja

26 Mar 2025 11:06 AM

‘Wrapped’ is a national cultural moment owned by Spotify now: Neha Ahuja

Spotify India's director, head - marketing, covers key learnings from six years in India, outdoor advertising, and more...
Latest Issue Banner

Latest Stories

From left: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak, and Hephzibah Pathak

23 Oct 2026 9:52 AM

Celebrating Piyush Pandey: Team Ogilvy's 'untold secrets'
Cred Foundation's 'Look Beyond The Obvious' campaign.

22 Oct 2026 5:44 PM

Cred gets Disha Patani to reveal what bills don't
AnyMind operates through a BPaaS model that combines proprietary technology with local operations teams.

22 Oct 2026 1:38 PM

AnyMind Group enters US market, sets up operations in Los Angeles
The rebrand comes amid layoffs across sectors and growing focus on employability and job-ready skills.

22 Oct 2026 1:04 PM

upGrad rebrands offline learning centres as upGrad X

Most Read

Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias
Girish Agarwal

12 Oct 2026 9:02 AM

Media agencies need to spend more time with publishers to understand print better: Girish Agarwal
Ayshwarya Sharma

09 Oct 2026 9:04 AM

LIA 2026: Award the work for its entertainment value, not just the idea behind it
Akhil Raj Gupta and Amit Singh

07 Oct 2026 10:21 AM

Luminary and Manifest to host hands-on AI branding workshop for marketers

Subscribe

* indicates required