Marketing, 26 Mar 2025

Woodsmen Whisky on Shark Tank India

26 Mar 2025 11:25 AM

Opinion: Woodsmen Whisky on Shark Tank – A PR and marketing coup or self-sabotage?

The author highlights the risks established when premium brands intend to leverage reality TV for funding and visibility.
Neha Ahuja

26 Mar 2025 11:06 AM

‘Wrapped’ is a national cultural moment owned by Spotify now: Neha Ahuja

Spotify India's director, head - marketing, covers key learnings from six years in India, outdoor advertising, and more...
Latest Issue Banner

Latest Stories

Kalpesh Patankar

15 Sep 2026 5:10 PM

Kalpesh Patankar joins Publicis Groupe
boAt Crest AI campaign film titled ‘Intelligence Follows My Brother'.

15 Sep 2026 11:38 AM

boAt turns Ravi Kishan's viral ‘gyaan' meme into workplace chaos
Philips' 'Airfryer Matlab Philips' campaign

15 Sep 2026 11:33 AM

Sushmita Sen makes Philips the no-brainer airfryer choice
Rajneet Kohli

15 Sep 2026 11:26 AM

'Consumers will pardon bad communication or advertising, but not a bad product'

Most Read

The current committee members

08 Sep 2026 10:46 AM

Indie Agency Guild: Committee, vision revealed
Karandeep Singh Kapany

07 Sep 2026 12:19 PM

'It's great to be an 'Ullu da Pattha''
Dentsu's mumbai office

06 Sep 2026 10:44 PM

IT raids at Dentsu: Updates
The jury

03 Sep 2026 11:30 AM

Pepper Awards 2026: Jury revealed

Subscribe

* indicates required