Bacardi India has announced the elevation of Sameeksha Uniyal to regional head of brand, AMEA (Asia, Middle East and Africa) this April, in a bid to amplify business growth in the region.

Uniyal previously served as the brand lead for Bacardi India and led growth for the associated brands in the country. 

In her new role, she will manage marketing and business operations for Bacardi’s rum brands across the greater AMEA region.

Taking up the baton from Uniyal, Ashish Jha will now lead the Bacardi rum portfolio in India, moving up from his previous position as senior brand manager for Bacardi rums and Breezer. 

Uniyal said, “In my professional journey, my time at Bacardi has been driven by passion and the ambition to break new ground; I am beyond delighted to be collaboratively building the Bacardi brand portfolio across the AMEA region. It is a new beginning to a very exciting journey, and I look forward to leveraging my experience to work with our exceptional teams and drive greater consumer affection and passion for our brands across diverse cultures and markets.”