Marketing, 23 Sep 2024

Refuse, reduce and recycle takes on a whole new meaning at service companies according to the author.

23 Sep 2024 11:09 AM

Opinion: Refuse, reduce and recycle

The author explains why telcos must find ways to reward both new and existing customers instead of focusing on the former.
Joy Chatterjee

23 Sep 2024 9:11 AM

We don’t create ads only to sell our products but as a broader message to society: Joy Chatterjee

Mankind Pharma’s Joy Chatterjee on the emerging space in DIY diagnostics, ‘pure vegetarian’ multivitamin offerings, and more…

Latest Stories

Charu Budhiraja

02 Apr 2025 1:28 PM

Charu Budhiraja joins Edstead
Blast is a European-based esports entertainment company

02 Apr 2025 11:57 AM

Reliance and Blast form JV to create IPs for the Indian market
The account was won post a multi-agency pitch.

02 Apr 2025 11:34 AM

Ather Energy assigns its influncer marketing duties to Hypothesis by OML
Brands tapping influencers are winning consumers, says iCubesWire IPL Survey

02 Apr 2025 11:31 AM

Influencer-led brands outperform traditional ad-only strategies in ROI: iCubesWire IPL survey

Most Read

The program runs between 27 September and 1 October 2025.

12 Mar 2025 11:29 PM

Creative LIAisons 2025: Manifest competition revealed
Sakshi Choudhary

12 Mar 2025 9:18 AM

'Workplaces typically use a woman leader as a shield to talk about diversity'
WoMen's Football' by Marcel Paris for Orange was the most awarded creative campaign

11 Mar 2025 9:52 AM

India drops one place among top ten most awarded for creativity: Warc
Malishka Mendonsa

05 Mar 2025 10:21 AM

Passion is not about gender, it is about thought and evolution: Malishka Mendonsa

Subscribe

* indicates required