Marketing, 23 Jul 2026

Mahesh Koppad

23 Jul 2026 9:24 AM

‘Trust isn't built at purchase; it's built across the consumer lifecycle'

Mahesh Koppad, CMO, India, BKT, speaks about the company's consumer ambitions, brand strategy, innovation roadmap and growth plans.
Latest Issue Banner

Latest Stories

Standing L-R: Beerendra Jha, Khurram Aslam, Sonam Motreja and Krishnaprasad Balakrishnan (KP). Sitting L-R: Emilee Kashyap, Harini Prabhu, Xavier Prabhu and Raji (Rajam) Sarath.

18 Aug 2026 7:46 PM

PRHUB reshuffles leadership team with senior hires and promotions
From left to right: Amit Sobti, Karishma Mehta and Jasleen Kaur Gupta

18 Aug 2026 7:29 PM

Humans of Bombay becomes The Human Company; Amit Sobti, Jasleen Kaur Gupta elevated
The series addresses scenarios including fake OTP requests, phishing links and digital arrest scams.

18 Aug 2026 4:41 PM

HDFC Bank turns fraud awareness into comedy with ‘Vigil Aunty Says: Laziness Saves'
Flipkart's 'Hire a Rakhi Reminder' campaign.

18 Aug 2026 2:54 PM

Flipkart puts rakhi gifting on the office agenda

Most Read

Arun Srinivas

31 Jul 2026 8:05 PM

Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 

Subscribe

* indicates required