Marketing, 23 Mar 2026

Tara Kapur

23 Mar 2026 11:24 AM

‘Must actively build trust, counter myths, and reinforce the long-term value of global education'

DET's market lead - India, Tara Kapur on scaling a challenger brand and why functional products need emotional storytelling to win.
Sandip Chintawar

23 Mar 2026 11:07 AM

Marketing in the moment: How AI agents respond to customer signals in real time

The author explores how AI turns fleeting customer signals into real-time, personalised actions, where seconds define conversions and brand relevance.
Varun Shah

23 Mar 2026 11:03 AM

Publicis Production elevates Varun Shah

To oversee production transformation across the US, UK and France, with delivery routed through global hubs including India.

Latest Stories

From left: Ramesh Krishnamurthy, Siddharth Shankar, Geetanjali Bhattacharji and Anil Nair.

10 Apr 2026 11:10 AM

From brand to shelf: Komerz controls the full growth stack
Vaseline's ‘Don't let fakes get under your skin' campaign

10 Apr 2026 11:03 AM

Vaseline enlists a real Nigerian Prince to call out fakes
Sprite's ‘Mint Lagaa' campaign.

10 Apr 2026 10:41 AM

Sprite and Sunil Grover show how to beat the heat this summer
Dalbir Singh celebrating with Manifest.

10 Apr 2026 10:32 AM

Producer's Diary by Dalbir Singh

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(clockwise from bottom left) Mithila Saraf, Farah Kapadia, Vandana Tilwani, Harshada Menon, Sonal Chhajerh, Babita baruah and Adyasha Tomar

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Adland's equity illusion: The gap between optics and reality
Manifest's March issue

06 Mar 2026 10:43 AM

March 2026 issue of Manifest is out now
Adyasha Roy Tomar

25 Feb 2026 10:34 AM

Adyasha's blog: Who is Adyasha without the 'ad'
Diksha Bajaj

24 Feb 2026 11:50 AM

'Think consumer-first, brand-first and insight-first, it will bring the right celebrities on board'

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