Marketing, 22 Oct 2026

From left: Giuliano Menassi, Andrea Casaluci, Rajiv Poddar, Marco Tronchetti Provera, Satish Sharma

22 Oct 2026 1:00 PM

BKT enters partnership with Pirelli for a production plant in India

BKT will produce up to 8,00,000 Pirelli branded tyres by 2030.
'Influence became industrialised'

22 Oct 2026 9:39 AM

Influencer's power to persuade is becoming 'increasingly thin': Omnicom report

The report added that the virality that brands aimed for is now cause for suspicion.
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